A data breach, by its very nature, will take a technology company by surprise and expose its brand to grave threats, both financially (loss of business) and reputationally (loss of trust because you will be most likely held at least partially responsible for what happened).
Despite all the talk of social media and other disruptions to traditional marketing activities wrought by recent advances in technology, trade shows are still a big deal in many B2B tech verticals. The trade show industry generated $31.3 billion (U.S.) in 2016 and has seen steady, if modest growth year[...]
If you’re hoping to hire a young, future version of James Cameron to create your next interactive advertising project, you could be sorely disappointed to find out that he’s not interested. And worse, the next two creatives in line are three times as expensive and half as available. At least that’s the[...]
As a country founded upon commerce and the virtues of capitalism, Americans love origin stories of successful startups. Origin stories provide context for the motivation behind what made someone do something. They’re aspirational, inspirational, and often downright entertaining. These days they are also[...]
Tesla is perhaps the most buzzworthy automobile company in the market right now, thanks to the star power of its founder Elon Musk and the various ways Tesla has attached itself beyond merely making vehicles (batteries, solar panels, etc.). With four vehicle models available for sale or in production,[...]
While March is often not considered the most beautiful time of year, what with winter dragging on and spring not officially sprung, it is known for a few fun things. For sports fans, there's the madness of college hoops and filling out tournament brackets. For party-goers, there's St. Patty's day and its[...]
May 25, 2018 is a date that has been circled for quite some time now in the agendas of marketing managers in Europe. On this day the General Data Protection Regulation (GDPR) will come into force in the entire European Union (after Brexit, the United Kingdom will have regulations in place that mirror the[...]
This is the second installment in our marketing fundamentals for startups. In the prior installment, we talked about how to develop an MVM (minimum viable marketing) approach to work hand-in-hand with an MVP in the lean startup model.
Over the past two years we have supported several European tech companies with their marketing and media outreach activities in the American market. Materialise (Belgium), Purple WiFi (United Kingdom), Drone Hopper (Spain), the Ministry of Foreign Affairs (Belgium), and Secutec (Belgium) were among the[...]
Marketing is as essential for tech startups as it is for companies with thousands of paying customers. But tech startups -- even well-funded ones -- tend to have a much smaller marketing budget than their larger counterparts, and that makes deciding how to fund it especially challenging. Since the lean[...]